Saturday, January 20, 2024

Drive Sales & Build Brand Loyalty

When great brands come together we create a win-win. As they say, it’s all in the cards.
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Saturday, January 20, 2024

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We have options to get involved at any level...from our small business toolkit to national sponsorship.

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Determine your National Use Your Gift Card Day promotional plans. We're here to help!

Watch the Buzz

Our media engine will make National Use Your Gift Card Day (and your involvement) the talk of the town.

Drive Traffic, Sales, and Awareness

According to “America’s newest shopping holiday…may be the most consumer-friendly of the bunch,” and consumers agreed as National Use Your Gift Card Day joined the ranks of Cyber Monday, Shop Small Saturday, and Black Friday. In the last three years, National Use Your Gift Card Day created over $2.5 million in Ad Publicity Value and garnered over 743 million media impressions for participating merchants leading up to and on the Day with press coverage in national outlets and online sites including, CBS News, NBC News, Fox & Friends, NRF, The Real Deal and more.

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Media Placements


Earned Media Impressions


Ad Publicity Value

Read what people are saying about National Use Your Gift Card Day®

Campaign Reminds Consumers to Use Gift Cards – Hospitality Technology

National Use Your Gift Card Day on Saturday, January 15 reminds consumers to go out and spend unused gift cards.

National Use Your Gift Card Day, As Seen On Queens Chronicle

A national shopping holiday to remember to use your lonely gift cards that end up unused in wallets, purses, drawers ($3 billion a year). The Day will include exclusive offers from national retailers and restaurants to help consumers make the most of their gift cards with special deals to maximize savings.

Become a Participating Merchant

Designed to help drive gift card redemptions after the holidays, National Use Your Gift Card Day is here to help create awareness, impact and results. Apply to become a participating merchant to get started!