Saturday, January 20, 2024

National Use Your Gift Card Day®

Retailers and restaurants have joined together for a new annual shopping holiday to kick off the year. Don’t miss out!
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The Fifth Annual National Use Your Gift Card Day® is Coming!

Women Checking Out

The Official Gift Card Holiday

National Use Your Gift Card Day is held the third Saturday of every January to inspire your customers to redeem the gift cards they received over the holidays to drive traffic and sales. Create a win-win for the new year that rivals Black Friday and Shop Small Saturday. National Use Your Gift Card Day will help you acquire new customers and reach loyal fans with special one day offers, in-store events, community giving and more. Sign up today and join the excitement on January 20, 2024.

Increase Sales. Build Brand Loyalty.

The increasing popularity of gift cards has made them among the most popular holiday gifts. They’re easy to give and receive – and also easy to forget. Instead of counting on breakage, why not count incremental revenue? Leverage the marketing power of National Use Your Gift Card Day to drive AOV and grow your customer base at a time when traffic is traditionally low.

Become a Participant
Clothing Rack


of gift cards
will go unspent


of gift card recipients
will spend over face value


say they will watch for a
good sale or promotion

Past and Present Participating Brands


Connect With Us

Contact us today to learn more about participating as a merchant on or for National Use Your Gift Card Day®.