Third Annual National Use Your Gift Card Day is Coming!

National Use Your Gift Card Day® is held the third Saturday of every January and we’re already gearing up for January 21, 2023.

Move over Cyber Monday, Shop Small Saturday and Black Friday!  National Use Your Gift Card Day® became a new shopping holiday that was a media darling, a relatable consumer experience (we all have unused and forgotten gift cards) and a perfect opportunity for merchants to participate.  

Holiday shopping may look different this year, with more contactless options and new digital shopping opportunities. Gift cards are going to be one of the most-requested gifts this year and National Use Your Gift Card Day®, taking place on January 21, 2023, promises to be even bigger and better.

According to the National Retail Federation, nearly 60% of consumers want to receive gift cards this holiday season! As we look forward to the new year, Americans will have gift cards on hand, and merchants will be offering exciting ways to encourage consumers to use them.

So, when you mark your calendar for Cyber Monday, Shop Small Saturday and Black Friday, remember to set a special reminder for
National Use Your Gift Card Day® and keep your gift cards handy!

Our Team Can Help!

With more than 25 years in the public relations and marketing industry, working with top retail, restaurant and lifestyle consumer brands, we are creative, effective, impactful, and most importantly, produce results. Ready to participate?

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