For Businesses - National Use Your Gift Card

Drive Sales.
Build Brand Loyalty.

“People purchase gift cards for friends and family with the intent for them to go out and treat themselves,” said Erin Wood, Chair of Retail Gift Card Association, the only nonprofit trade organization in the gift card industry. “National Use Your Gift Card Day is a helpful reminder to redeem the gift cards you received over the holiday season to do just that.” -RGCA

Get Your Business Involved

Help motivate consumers to spend their gift cards before they are forgotten or lost with a special offer or deal and create an opportunity to drive traffic and sales.

Facts to Consider

Studies show that overspending the amount of a gift card is the new normal. In 2018, consumers with gift cards spent an average of up to 35% more than the amount on the card. Gift cards continue to be a great way for businesses to drive sales and build brand loyalty.

Why Participate?

Drive Traffic

Drive traffic in-store and online by participating on our website and in National Use Your Gift Card Day.

Boost Sales

Boost sales and build brand awareness on our website and through National Use Your Gift Card Day offerings with direct links to your website.

National PR

Gain major visibility through our national PR platform including press releases, media pitches and social media.

CREATE A HALO EFFECT

Gain major visibility for your brand by becoming a participant.

ENERGIZE

Drive in-store and online traffic in an innovative way that re-energizes your brand through gift card use.

EXPERIENCE

Enhance your customers’ experience with your brand by offering a special deal or coupon for anyone that uses a gift card to make a purchase.

PROMOTE

Generate social media buzz and attract local and national media coverage.

SELL

Increase dollars spent beyond the amount of gift cards.

Frequently Asked Questions

The Use Your Gift Card Team Can Help!

With more than 25 years in the public relations and marketing industry, working with top retail, restaurant and lifestyle consumer brands, we are creative, effective, impactful, and most importantly, produce results. Ready to participate?