Drive Sales.
Build Brand Loyalty.

“People purchase gift cards for friends and family with the intent for them to go out and treat themselves,” said Erin Wood, Chair of Retail Gift Card Association, the only nonprofit trade organization in the gift card industry. “National Use Your Gift Card Day is a helpful reminder to redeem the gift cards you received over the holiday season to do just that.” -RGCA

Get Your Business Involved

Help motivate consumers to spend their gift cards before they are forgotten or lost with a special offer or deal and create an opportunity to drive traffic and sales.

Why Participate?


Gain major visibility for your brand by becoming a participant.


Drive in-store and online traffic in an innovative way that re-energizes your brand through gift card use.


Enhance your customers’ experience with your brand by offering a special deal or coupon for anyone that uses a gift card to make a purchase.


Generate social media buzz and attract local and national media coverage.


Increase dollars spent beyond the amount of gift cards.

Frequently Asked Questions